Stel een vraag
Met het formulier hier onder kunt u contact op nemen met boekwinkel hasselman.
Kardes, Frank R - Consumer Behavior And Managerial Decision Making
De vraag gaat over de volgende titel:
| Afbeelding: |
|
|---|---|
| Schrijver: | Kardes, Frank R |
| Titel: | Consumer Behavior And Managerial Decision Making |
| ISBN: | 9780130916020 |
| Uitgever: | Pearson Education Limited second edition 2002 0130916021 978-0130916020 |
| Bijzonderheid: | geb. hardcover 457pp. als nieuw, wel enkele markeringen! |
| Prijs: |
€ 22,60
€ 3,95
|
| Meer info | This scientific, sophisticated, yet readable book approaches the subject of consumer behavior by using a rigorous scientific orientation, and presenting material in three overlapping sections: basic concepts, persuasion, and managerial decision making. It discusses the principles and scientific investigation of consumer behavior and demonstrates how companies and organizations use them strategically every day. Chapter topics include consumer attention and comprehension; consumer memory, judgment, and choice; the message-learning approach to persuasion; affective and motivational approaches to persuasion; self-persuasion and social influence principles; online consumer behavior; new product development; product management; and strategies for improving managerial decision making. For individuals concerned with the attitudes and activities of today's buyer in the marketplace. |
| Boek bekijken | |
Levering binnen de EU is mogelijk bij bestellingen vanaf 15 euro plus bijkomende internationale verzendkosten.
Afhalen is niet mogelijk.
De verkoper zal binnen 7 werkdagen contact met u opnemen om de koop verder af te handelen.