Stel een vraag
Met het formulier hier onder kunt u contact op nemen met boekwinkel hasselman.
Philip Kotler - Marketing Insights from A to Z 80 Concepts Every Manager Needs to Know
De vraag gaat over de volgende titel:
| Afbeelding: |
|
|---|---|
| Schrijver: | Philip Kotler |
| Titel: | Marketing Insights from A to Z 80 Concepts Every Manager Needs to Know |
| ISBN: | 9780471268673 |
| Uitgever: | John Wiley And Sons Ltd 2003 9780471268673 |
| Bijzonderheid: | geb, hardcover met omslag 206pp in zeer goede staat |
| Prijs: |
€ 11,70
€ 3,65
|
| Meer info | The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing techniques will require a complete overhaul. Furthermore, the future of marketing is in company-wide marketing initiatives, not in a reliance on a single marketing department. This concise, stimulating book relays fundamental ideas fast for busy executives and marketing professionals. Marketing Insights from A to Z presents the enlightened and well-informed musings of a true master of the art of marketing based on his distinguished forty-year career in the business. Other topics include branding, experiential advertising, customer relationship management, leadership, marketing ethics, positioning, recession marketing, technology, overall strategy, and much more. Philip Kotler (Chicago, IL) is the father of modern marketing and the S. C. Johnson and Son Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management, one of the definitive marketing programs in the world. Kotler is the author of twenty books and a consultant to nonprofit organizations and leading corporations such as IBM, General Electric, Bank of America, and AT&T. |
| Boek bekijken | |
Levering binnen de EU is mogelijk bij bestellingen vanaf 15 euro plus bijkomende internationale verzendkosten.
Afhalen is niet mogelijk.
De verkoper zal binnen 7 werkdagen contact met u opnemen om de koop verder af te handelen.