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Cornelis A. de Kluyver John A. Pearce - Strategy A View From the Top
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| Afbeelding: |
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| Schrijver: | Cornelis A. de Kluyver John A. Pearce |
| Titel: | Strategy A View From the Top |
| ISBN: | 9780130083609 |
| Uitgever: | Pearson Education 2003 9780130083609 |
| Bijzonderheid: | paperback 142pp. in goede staat, in boek wel gele markeringen |
| Prijs: |
€ 14,70
€ 3,65
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| Meer info | A short, up-to-date, practical and readable guide to strategy formulation, this book is designed for practicing executives who are getting ready to assume broader responsibilities. By focusing on strategic thinking and using real-life examples and historical references, this book is a must-read for the serious executive strategist. The first chapter defines strategy and its effect on a corporation's effectiveness; and then in subsequent chapters covers the external strategic environment, the analysis of a firm's physical assets, the development of a competitive strategy, different industry environments, corporate strategy and competition, different strategy choices, global strategy, and implementing and controlling a chosen strategic direction. For CEOs, senior executives, general managers, vice-presidents, divisional managers, and consultants. |
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