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Gabor Forgacs - Revenue management Maximizing revenue in hospitality operations
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| Schrijver: | Gabor Forgacs |
| Titel: | Revenue management Maximizing revenue in hospitality operations |
| ISBN: | 9780866124461 |
| Uitgever: | Amer Hotel & Motel Assn; Second edition (July 31, 2017) 9780866124461 |
| Bijzonderheid: | softcover 192pp. in goede staat, 23/18cm schaars |
| Prijs: |
€ 19,90
€ 3,65
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| Meer info | This textbook provides a basic understanding of the revenue management process. It distinguishes between tactical and strategic revenue management, addresses the proper use and importance of revenue management in hospitality operations, and describes a wide range of elements that must be considered in order to use revenue management effectively. The second edition includes new information on: Current challenges for revenue managers Big data and market intelligence The role of social media on revenue management New market segmentation approaches New case studies and Industry Insights provide readers with real-world perspectives on hospitality revenue management issues. Please note: Includes course exam scan sheet for students enrolled in a school program. To be eligible to take the final exam and earn a certificate of completion for this course, you must either be enrolled at a school or enrolled as a Distance Learning student through AHLEI. Distance Learning students MUST order their textbooks through the online application ; textbooks purchased through the online store will NOT include the necessary final exam. |
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