Stel een vraag
Met het formulier hier onder kunt u contact op nemen met boekwinkel hasselman.
Dan Hill - ABOUT Face The Secrets of Emotionally Effective Advertising
De vraag gaat over de volgende titel:
| Afbeelding: |
|
|---|---|
| Schrijver: | Dan Hill |
| Titel: | ABOUT Face The Secrets of Emotionally Effective Advertising |
| ISBN: | 9780749457570 |
| Uitgever: | KoganPage London 2010 9780749457570 |
| Bijzonderheid: | geb. hardcover in zwart linnen met omslag 196pp. zeer goed, 24/16cm, afb. in zw/wit |
| Prijs: |
€ 19,80
€ 3,95
|
| Meer info | Once advertising was all about being 'on-message' and getting talking points right. But breakthroughs in brain science have confirmed what we all know but don't often admit to in business: people are primarily emotional decision-makers. From podcasting, blogs and forums to interactive ads in stations, the heart of the matter is now the consumer's experience as opposed to the company's marketing message. About Face shows how 21st century advertising can realize success by being 'on-emotion' first and foremost. Using data from eye tracking and facial coding to analyse consumer responses, About Face demonstrates exactly which advertising strategies are successful and why. Moving beyond the old Ps of product, price, place and promotion, Dan Hill outlines ten rules for emotionally effective advertising including simplicity, familiarity, relevancy and believability. Emotions rule decision making. About Face shows you that by focussing on the three new Ps of passion, purpose and personality, your campaigns can become more effective and emotionally engaging, taking you closer to the consumer. |
| Boek bekijken | |
Levering binnen de EU is mogelijk bij bestellingen vanaf 15 euro plus bijkomende internationale verzendkosten.
Afhalen is niet mogelijk.
De verkoper zal binnen 7 werkdagen contact met u opnemen om de koop verder af te handelen.