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Ruud Boer - Brand design
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| Afbeelding: |
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|---|---|
| Schrijver: | Ruud Boer |
| Titel: | Brand design |
| ISBN: | |
| Uitgever: | Pearson Benelux B.V. |
| Bijzonderheid: | Als nieuw |
| Prijs: |
€ 15,00
€ 7,00
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| Meer info | Following the publication of the Dutch edition of this book in 2002, Brand Design has become a household name in many boardrooms and educational courses. Ruud Boer's model of Brand Design has guided over 30,000 marketers in shaping and designing brands. With the introduction of this new edition, marketing students and professionals can also benefit from a conceptual map of Brand Design in English! This well-illustrated book is comprehensive, encompassing a diversity of practical examples of physical and digital brand expressions, and includes many models that are easy to understand. The centerpiece is the Brand Design model, which takes the reader from brand strategy to brand activation, in order to achieve the main goal: building brands. In addition, twenty Mini-Cases and one more extensive Maxi-Case are included, written by various Registered Marketers (RMs), to give you interesting insights into succesful brands. |
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