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FONDAZIONE PIRELLI [Ed.] - Pirelli Advertising with a capital P - 1970-2000, Visual Communication: From Signature Design to Global Campaigns.
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![FONDAZIONE PIRELLI [Ed.] - Pirelli Advertising with a capital P - 1970-2000, Visual Communication: From Signature Design to Global Campaigns.](https://images.boekwinkeltjes.nl/large/Ev636uX7aOYoc8IX9V1T.jpg "FONDAZIONE PIRELLI [Ed.] - Pirelli Advertising with a capital P - 1970-2000, Visual Communication: From Signature Design to Global Campaigns.")
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| Schrijver: | FONDAZIONE PIRELLI [Ed.] |
| Titel: | Pirelli Advertising with a capital P - 1970-2000, Visual Communication: From Signature Design to Global Campaigns. |
| ISBN: | 9788875706562 |
| Uitgever: | Corraini Edizioni |
| Bijzonderheid: | 2017, 28 x 24 cm. 440 pp. Softcover. Profusely illustrated in b/w and colour. |
| Prijs: | € 35,00 |
| Meer info | - This book tells the story of Pirelli advertising from the 70s through to the present day, drawing on the Group's Historical Archive, which contains thousands of advertising prints and dozens of television commercials. In the 70s and 80s, the advertisements were made by Pirelli's Centro, with such great names as Pino Tovaglia, Salvatore Gregorietti, and François Robert. It was Centro, an interesting example of an Italian in-house agency, that took Pirelli communication from a world of tradition into one of marketing-oriented strategies. The 90s saw the arrival of international agencies with global campaigns that used endorsers from the world of cinema and sport. - Good copy |
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