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Ries, Al - The 11 Immutable Laws of Internet Branding
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| Afbeelding: |
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| Schrijver: | Ries, Al |
| Titel: | The 11 Immutable Laws of Internet Branding |
| ISBN: | |
| Uitgever: | Harper Business |
| Bijzonderheid: | 2000, hardcover, z.g.a.n. |
| Prijs: | € 2,50 |
| Meer info | The most important question for businesses everywhere is: how use the Internet for branding? The two most qualified people in the country to answer that question may be Al Ries and Laura Ries. Not only are they the authors of the BusinessWeek bestseller The 22 Immutable Laws of Branding, they are also consultants to dozens of Fortune 500 companies. This book is the result of their hands-on work with both large and small companies as well as Internet start-ups and established Internet brands. Brash, bold, and mercifully succinct, The 11 Immutable Laws of Internet Branding is the definitive text for businesses eager to jump on the Internet expressway. The 11 Immutable Laws of Internet Branding will also give you tangible information on how to successfully build your company, product, service, or self into a hot and profitable brand on the Internet. With characteristic counterculture observations and signature marketing savvy, Ries and Ries bring their expertise to branding on the Internet, the most challenging problem in the world of marketing today. No one who wants to turn a brand into a global phenomenon should ignore their sage advice. |
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