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Westland, J. Christopher & Theodore H.K. Clark. - Global electronic commerce : theory and case studies.
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| Schrijver: | Westland, J. Christopher & Theodore H.K. Clark. |
|---|---|
| Titel: | Global electronic commerce : theory and case studies. |
| ISBN: | 9780262232050 |
| Uitgever: | Cambridge, Mass. : MIT Press, c1999. Reprint. Hardcover. xi,592 pp. Includes bibliographical references (p. [581]-585) and index. Conditie: goed |
| Bijzonderheid: | Conditie: goed. ECONOMICS |
| Prijs: |
€ 16,50
€ 5,50
|
| Meer info | - Over the past two decades, businesses in virtually every sector of the world economy have benefited from the technologies of electronic commerce--the automation of commercial transactions using computer and communications technologies. Electronic commerce has spurred far-reaching changes in business, on multiple fronts, using many technologies. This book provides a deep, practical understanding of these technologies and their use in e-commerce. Unlike other books on e-commerce, it does not concentrate solely on the Internet. Instead, it suggests that the Internet is only a bridge technology--attractive because of its low cost and global reach, but unattractive because of its slow speed and poor user interface.Each of the twelve chapters contains an overview of a current theory or practice followed by one or more business case studies. A combination of academic theory and case studies provides a comprehensive picture of how businesspeople use computers to revolutionize the selling and delivery of their products and services. |
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