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Verstraete, Isabel - Does Your Brand Care? / Building a Better World with the C A R E principles
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| Afbeelding: |
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| Schrijver: | Verstraete, Isabel |
| Titel: | Does Your Brand Care? / Building a Better World with the C A R E principles |
| ISBN: | 9789401475037 |
| Uitgever: | Lannoo Campus |
| Bijzonderheid: | 2021, 152pp, paperback, nieuw |
| Prijs: |
€ 14,00
€ 6,00
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| Meer info | If there's one thing we have learned in recent times, it's that we live in a fragile world. In the midst of the pandemic, brand expert Isabel Verstraete researched companies that seemed to deal better with the crisis and discovered a pattern behind their success. This pattern turned out to be a shift in attitude towards how they do business. These newly gained insights are bundled together in The C A R E Principles: Collaboration, Agility, Reliability, Empathy. The C A R E Principles reach deep into the structure of your company, touching your people, your clients, your communities and the world. The C A R E Principles are not a quick fix for a specific business problem. They are the key to your company's long-term success - and even survival. The many case studies in this book from companies big and small, national and international, prove that taking C A R E of something or somebody is a winning strategy. |
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