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Berman, David B. - Do Good Design / How Designers Can Change the World
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| Schrijver: | Berman, David B. |
| Titel: | Do Good Design / How Designers Can Change the World |
| ISBN: | 9780321573209 |
| Uitgever: | Pearson P T R |
| Bijzonderheid: | 2008, 180pp, paperback |
| Prijs: | € 15,00 |
| Meer info | Do Good Design: How Designers Can Change The World is a book by Canadian designer David B. Berman, with a foreword by Erik Spiekermann, published by Peachpit Press in January 2009. The book was co-published by the American Institute of Graphic Arts (AIGA). Book The book discusses graphic design, branding, and social responsibility, often in connection with environmentalism. Berman focuses especially on the effect of design in the developing world, the deeds and misdeeds of the Coca-Cola Corporation, and women in advertising. The book is divided into three sections, ending with a call for all professionals to sign the online Do Good Pledge, which has been signed by notable designers. Some ideas in Berman's book derive from those of Ken Garland, author of the First Things First manifesto in the 1960s. Garland was the first person to take the Do Good Pledge on the book's website. |
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